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Animation explainer videos are a highly versatile tool that is designed to engage, entertain and educate your audience in a way that is unique to your brand. It’s there to solve the problems of the audience, and an animated video uses brand colours, fonts and music to engage the watcher and get the message across.

We get asked all the time “What is an animation explainer video?”, well, that’s it in a nutshell… but what about the benefits?

Key Features

Educational Storyline

A key feature of an animated explainer video is the storyline. You need to teach your audience about your new product or idea in a way that is simple and straightforward so that it’s easy to understand. Using animation expresses your ideas quickly by breaking them down into easy to digest messages.


You should always keep an animated explainer video specific to your audience. This way, you can solve their problems and answer their questions. Animated explainer videos may be about your brand, but they’re about your audience, too.

Brand Exposure

When you create animated explainer videos, they need to be splashed with your brand colours and other elements linking to your brand. You want your audience to recognize who you are – so make your brand pop!